NFL - I Called It

The NFL League teamed up with Xperiel to bring a new and interactive to keep fans engaged during each game. Fans build up their points for weekly giveaways by predicting play results in realtime. 

Note: This was a client-sponsored program during my tenure at Xperiel, Inc.

I Called It

The Details

The Need

With fans increasingly turning to their phones during the game, teams needed an intuitive way to transition fans from realtime watching to realtime engagement. Xperiel was able to provide a solution to that need of building an interactive realtime experience without the large budge of an app development team.

The Solution

The solution was to build out an interactive game for fans to play in real-time with the game. The Xperiel team provided an easy to plug-in experience that was able to integrate into the teams' official mobile apps, available in Android and iOS.

With the given timeline of 3 months to build the experience to-spec, our team of 2 graphic designers and 4 non-technical design implementors utilized Xperiel's proprietary no-code platform.

The resulting experience was a native-like interactive game that fans could use to enter their predictions for upcoming football plays. When the play was completed, a game-attendant would enter the result of the play and the fans who predicted correctly would earn a spot on the leaderboard to win weekly and season prizes.

My Role

As program manager, my responsibilities included the following:
  • * managed the project pipeline of the 6 team experiences
  • * worked with the product manager and clients to manage expectations of feature requests and marketing asset transfers

Teams

  • New York Jets
  • Tennessee Titans
  • Houston Texans
  • Carolina Panthers
  • Detroit Lions
  • Baltimore Ravens